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Blyk reorganises with another 40m Euro in their back pocket

Blyk reorganises with another 40m Euro in their back pocket
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With reduced profit and income forecasts, the mobile world is taking strident moves to reduce costs (mainly sacking people).

Blyk, the ad funded youth mobile network, are one of the latest.  

Whilst Blyk have only 200,000 subscribers, they must be hoping they can emulate Virgin Mobile’s three fold rise in contracts subscribers. 

Blyk’s target market does unfortunately appear to be unhappy with their service, some having lost patience with previous SMS and MMS messaging issues and problems with customer service.  

Founding directors Jon Fisher & Jonathan MacDonald have also jumped ship.

Considering the 25 per cent response rate, and the target student market, advertisers should be very happy.  Yet how will Blyk improve customer satisfaction if it “streamlines” too much of the company?

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Tim Belfall

Posted by Tim Belfall on 20 Nov. 2008

Condico is a start-up organisation based in London whose purpose is to build a sustainable, profitable business that is attractive to customers, business partners and future investors.  Condico’s focus is on the primary portfolio and to cover the spectrum of MDM solutions, Condico intends offering other device encryption and security products - the combination providing a ‘one-stop-shop’ MDM vendor. 

Tags: Blyk, Telecoms